©2019 by Reviving Real.

Big CCR

Reemerging music industry veteran maps out his 2019 takeover


Life is good for Preston Hill, aka Cash Cow Romo, formerly Pyrex Pre$$, nowadays. He is a
father, businessman and has remained a well-known figure in the Pittsburgh rap scene for years.
This year, Romo is ready to take large strides with his music and grow his companies, Cash Cow
Entertainment and Cash Cow Clothing.
Balancing a full-time career, running his own clothing and entertainment companies, performing,
recording, and raising a family keeps Romo busy to say the least. Though it’s often hectic, it’s a
lifestyle he loves.
“Six hours of sleep is a good night’s rest,” Romo says, laughing. “Sometimes it’s not healthy and
exhausting.”
At the time of our interview, he was getting ready to perform at South by Southwest at the end of
the month on DJ Calvin Da Coordinator’s showcase as well as a performance at The Big Day in
Uniontown with constant collaborator Luke-O.
Before any of that happens, there’s a much bigger event on Romo’s mind: his daughter’s
birthday.
“I buy my daughter everything and always make sure she is straight before I do anything. It
forces me to be a real life cash cow,” says Romo. “I don’t ever make moves businesswise that
would impact my family negatively.”
Romo is originally from Brownsville, Pennsylvania, before moving to Reading with his mother.
He recalls getting in trouble often and was expelled from school, involved with gangs and soon
realized he needed an escape.
Romo starts to laugh as he jokingly compares his experiences in Reading to Will Smith in The
Fresh Prince of Bel-Air.
“I had my aunt and some cousins telling me, ‘Listen, just come live with us, come back home,’”
says Romo. “Weeks before that, there was a big indictment in my city with about 40 people with
a gang related bust. Shit was getting real crazy so I was like, you know what, fuck it, I’m moving
back.”
Music became a way out for the rapper as he fell in love with hip-hop around The Notorious
B.I.G./Bad Boy Records era and it had a lasting impact on him. He cites Mase as being the one
that really clicked for him.
“I feel like Bad Boy Records at the time was the first record label that was making these super
stars and that captivated me,” says Romo. “And, for me, outside of a drug dealer … it was the

first time you saw an African American with money looking wavy and they weren’t selling
drugs.”
After moving back to Brownsville, Romo soon crossed paths with the once-storied label Panama
Records. Panama was owned by the infamous Deante Drake and Erve Smith and also housed
producer Tommy Brown (who most recently produced Ariana Grande hits “thank u, next” and “7
rings”).
Under the name Pyrex Pre$$, he released Panama All-Stars, a group mix tape as well as his own
solo tape with Panama Records.
“It made me a beast, man,” says Romo. “I knew bars, I was nice like Jay-Z. However I had to
learn to piece it all together rhythmically. That being nice shit wasn’t gonna get me a
performance in the club though – you got to assimilate.”
Romo is not afraid of change and realizes at this point in the game, it’s necessary to stay relevant
and working.
“There’s always been a refreshing and new vibe to rap,” says Romo. “If you have people that
reject that, those are the people that are going to go stagnant and fall to the wayside. The realest
shit in the world is like, if you aren’t growing … you’re dead. If you aren’t evolving with the
culture … That’s hip-hop.”
Panama Records time ended soon after due to an arrest of the label’s owner. This series of events
soon became the birth of Moola Gang Cash Cows with Luke-O, Kilz and Romo.
“This was me stepping out on my own for the first time,” says Romo.
By then, Romo had a relationship with Quentin “Q” Cuff, manager to Pittsburgh’s own Mac
Miller. Romo spent time in the studio with Mac and recalls the late artist’s infectious personality
and work ethic.
“There were points in my life, where I personally believe I had the super star factor, that’s what
made me successful,” says Romo. “I had money, cars, a rapper vibe. … But with Mac, his star
power went way beyond music and that. He was a real genuine motherfucking person.”
Although Q and Romo never formerly worked together, Q provided useful guidance to Romo’s
endeavors and, quite simply put, encouraged him to make his branding a no-brainer.
Six months ago, Romo dropped the Pyrex Pre$$ name and became Big CCR aka Cash Cow
Romo; a literal embodiment of his brand.
“My whole move right now is to continue finding new ways to reinvent myself,” says Romo. “I
get excited with music and love this shit so much. My mindset is I am becoming the brand, Cash
Cow Romo.”

During the day, the rapper is a professional boss at his job as a manager with a notable utility
company.
“We got real job titles and make decent money in real life,” says Romo. “We get so caught up in
being business like, we’re on our shit and sometimes it just sucks the fun out of shit. For me, this
year is a promise to have fun.”
Most recently, Romo began to launch Cash Cow Clothing, highlighting his signature Cash Cow
logo.
“It’s a way of expressing myself,” says Romo. “Our logo is fire, I made that shit. I do limited
quantities and it always goes, so I figured I’m going to turn this into a brand.”
As for new music, the MC has a couple projects in the works including a mixtape, I.O.U. (Iced
Out Udders), which will debut this spring and that will lead into his LP, Running in the Rain. He
is set to make an impact on the Pittsburgh scene.
“There will be those classic slashes of Pyrex Pre$$ where you’ll see the artistry, the bars, fire
visuals and things we’ve been known for throughout the years,” says Romo. “I’m here to have
fun and the music I’m doing now is all about that shit. I’m trying to bring Cash Cow and
southwest P.A. to the forefront.”
Cash Cow Romo describes his sound as past, present and future. It’s a testament to his old soul
and his ability to sit in today’s cast of rappers and still remain relevant.
“You gotta have music where they say, ‘Oh, that’s a Travis Scott type beat,’ or, ‘That’s a Jay-Z-
type beat,’” says Romo. “I want motherfuckers to start saying, ‘That’s a CCR-type beat.’”